OTTA Spring Meeting – Increasing Social Reach in the Post Free-to-Play Landscape: Strategies for Facebook, Instagram, TikTok and Youtube
As the social media landscape changes at a rapid pace, we’re look at some of the latest tips to keep your strategies relevant, and also reexamine some tried and true practices that still work to this day.
Speaker: Jarrod Lyman, Founder of Mt. Hood Marketing
Jarrod has spent 16+ years overseeing marketing campaigns, social strategy and communications for destination marketing organizations in Arizona, California and Oregon. Over the past 7 years he has created award-winning campaigns including the J. Desmond Slattery Professional Marketing Award (Tourism Travel Research Association), the Destiny Award for Best Social Media Campaign (US Travel Association), the Governor’s Award for Best Oregon Social Media Campaign (twice -Travel Oregon) and the Governor’s Award for Cooperative Marketing (Arizona Office of Tourism).