About Us

Oregon Tour and Travel Alliance (OTTA) is an independent non-profit membership organization that works in partnership with Travel Oregon to increase packaged travel to Oregon. 

OTTA is a professional association made up of companies from across the state including: lodging properties, attractions, restaurants, transportation companies, tour operators, receptive operators, destination marketing organizations and more. Many are members of the National Tour Association, the American Bus Association, the Student Youth Travel Association and other professional industry associations.

OTTA partners work together to ensure its members are highly visible at annual conventions, marketplaces and other trade shows. Collectively we participate in sponsorships, special events and networking opportunities to increase awareness of unique experiences offered by our members. In addition, we ensure that Oregon is top of mind among tour operators (even those who do not attend conventions or marketplaces) through direct mail and special promotions that take place year round.

From humble beginnings as the Group Tour and Travel Task Force in the early 90’s, OTTA has evolved into the professional, effective and fun organization it is today.