MPI Oregon Education Program – Keeping it Reel on Social Media
Holiday Inn Portland Wilsonville
Speaker: Jarrod Lyman, Founder, Mt. Hood Marketing
Social media is an everchanging landscape… just when you think you’ve figured it out, something comes along to change it all. From new platforms to legacy platforms stealing the ideas from the newcomers, there’s always something to adjust to. We’ll take a fun look at the latest trends and discuss ways to hopefully get some love from the dreaded algorithms.
Jarrod has been overseeing social media for destinations and businesses for more than 18 years and has more than 20 years of marketing and communications experience. In that time, he has crafted award-winning social media campaigns, helped create and grow social presences for numerous accounts and increased sales for clients. It’s all a very lengthy way of saying he has a ton of social media experience. When not at his computer, you’ll often find him camera in hand catching a sunrise or working in his garage as a very amateur bladesmith. He and his wife Cindy celebrated their 20th anniversary earlier this year. Their daughter Kaylee turns 18 next month, and their son Collin will be ten this winter.