Industry Meetings

OTTA Spring Membership Meeting
May 10, 2017 • 9:30 am – 12:30 pm
Salem Conference Center
Click here to register! • Separate registration for the Oregon Governor’s Conference on Tourism

9:30 am – Check In

10:00 -11:00 am – Group Travel Trends and Where Oregon Fits In

Speaker – Shawn Horman, Western Leisure, Inc.

OTTA is excited to welcome Shawn Horman as our guest speaker for the next general meeting on Wednesday, May 10th.  Shawn is the Vice President of Western Leisure, Inc., a custom tour operator offering Customized tour programs in the USA and Canada since 1979.    Shawn will address questions such as:  What types of travel are groups looking for? What is Oregon doing right and what can we do better?  What do we need to do to get our product ready for the future?  This will be a great opportunity to learn about areas that are expanding and the importance of partnering while networking with fellow OTTA members.  

Speaker Bio:

Shawn Horman is Vice President of Western Leisure, Inc.  Western Leisure is custom tour operator which has been offering Customized tour programs in the USA and Canada since 1979.  They are experts at customizing group tours, incentive programs and special events. 

Shawn started his career working for Western Leisure as a Japanese speaking ski guide and tour guide while attending the University of Utah.  In 1990, he accepted a full-time position as a sales assistant for Western Leisure, Inc. developing the Japanese market.  He was later promoted to Director of the Japanese Department and then as Vice President in 1998.

Active in the industry for over 25 years, Shawn speaks fluent Japanese and is an expert on tours in the Western United States.  Shawn has served on various committees and has volunteered in many roles to promote tourism to the western U.S.  In 2006, he was invited by the Utah Governors office to represent the travel industry during an inaugural trade mission to China.  He also served on the Steering Committee and as head of the Pre & Post Tour Committee for the 2006 annual NTA convention in Salt Lake City.  He served on the Travel Alliance Partners Board of Directors as Vice President of Marketing from 2010 through 2014.  He has participated in panel discussions, been a keynote speaker for industry conferences and is consulted by private and government agencies as an expert in his field.

11:00 – 11:50 am
  • OTTA Committee Updates
  • Travel Oregon Updates
  • 1 minute Infomercials
11:50 am – 12:30 pm – Lunch
12:30 pm – Adjourn

OTTA Fall Membership Meeting
October, 2017 • 9:00 am – 2:00 pm
The Riverhouse on the Deschutes • Bend, Oregon
More information coming soon!


OTTA & Oregon’s Mt. Hood Territory present – Receptive Operators: From Contact to Contract

Don't miss the latest OTTA updates! Connect with us.

E-mail Signup

Sign Up Now